Last Updated: March 25, 2026
This End User License Agreement (“EULA” or “Agreement”) is a legally binding agreement between you (“User,” “you,” or “your”) and Modern Valet LLC, a California limited liability company doing business as Valet Guide (“Company,” “Valet Guide,” “we,” “us,” or “our”). This EULA governs your access to and use of the Valet Guide software platform, including its web applications, APIs, mobile-optimized interfaces, and all related documentation (collectively, the “Software”).
By accessing, installing, or using the Software, you acknowledge that you have read, understood, and agree to be bound by this EULA. If you do not agree, you must not access or use the Software.
This EULA applies to two categories of Users:
This EULA is supplemented by our Terms of Service and Privacy Policy, which are incorporated by reference. In the event of a conflict between this EULA and the Terms of Service, this EULA controls with respect to the licensing of the Software.
The Software is intended for Users who are at least 18 years of age (or the age of majority in their jurisdiction). Guests under 18 must have a parent or guardian complete the transaction on their behalf.
Subject to the terms of this EULA, Valet Guide grants each Operator a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Software for the sole purpose of managing the Operator’s valet parking operations. This license includes the right to:
Subject to the terms of this EULA, Valet Guide grants each Guest a limited, non-exclusive, non-transferable, revocable license to access and use the Software solely through Guest Token links for the purpose of:
The Guest license is transactional and expires when the associated Guest Token expires or the valet transaction is completed.
This license is a right to access and use the Software as a hosted service (Software-as-a-Service). No copy of the Software is delivered, installed, or transferred to you. The Software runs on infrastructure controlled by Valet Guide, and you access it through web browsers and standard internet protocols.
The Software is provided to Operators at no cost. There is no subscription fee, license fee, setup fee, or contract requirement. Operators may discontinue use of the Software at any time. We reserve the right to introduce optional paid tiers with additional features in the future; any paid features will require separate agreement.
Guests pay a service fee on each transaction processed through the Software. The service fee covers payment processing costs and the digital experience. The service fee is displayed before payment, non-negotiable, and non-waivable. The service fee is separate from the valet charge set by the Operator. See our Terms of Service for full details.
You shall not, and shall not permit any third party to:
You shall comply with all applicable local, state, federal, and international laws and regulations in connection with your use of the Software, including but not limited to the Telephone Consumer Protection Act (TCPA), CAN-SPAM Act, California Consumer Privacy Act (CCPA/CPRA), General Data Protection Regulation (GDPR), and Payment Card Industry Data Security Standard (PCI DSS).
The Software, including all source code, object code, algorithms, data structures, user interfaces, designs, documentation, APIs, and all related intellectual property rights, is and remains the exclusive property of Valet Guide. This EULA does not convey any ownership interest in or to the Software, but only a limited right of use revocable in accordance with this EULA.
Certain features and methods embodied in the Software are the subject of one or more pending patent applications in the United States. “Patent Pending” designations in the Software or associated materials refer to these applications. No representation is made that any patent will issue from such applications or as to the scope of any patent that may issue.
“Valet Guide” and all associated logos, product names, and service names are trademarks of Valet Guide. This EULA does not grant you any right to use Valet Guide’s trademarks without prior written consent.
Operators retain all ownership rights in their business data, including rate cards, location information, staff records, and operational data (“Operator Content”). Operators grant Valet Guide a non-exclusive, worldwide, royalty-free license to use, store, process, and display Operator Content solely as necessary to provide the Software and related services.
If you provide suggestions, ideas, or feedback regarding the Software (“Feedback”), you grant Valet Guide an unrestricted, irrevocable, perpetual, royalty-free license to use and incorporate such Feedback into the Software without obligation to you.
The Software integrates with and depends on third-party services, including:
| Service | Function |
|---|---|
| Stripe | Payment processing and fund distribution |
| SMS Messaging Provider | SMS notifications (US 10DLC) |
| Email Delivery Provider | Transactional email delivery |
| License Plate Recognition Provider | License plate recognition |
| Cloud Infrastructure Provider | Cloud storage |
| Authentication Provider | Staff authentication |
| Address Verification Provider | Location address verification |
Your use of these third-party services is subject to their respective terms of service and privacy policies. Valet Guide is not responsible for the availability, performance, or practices of third-party services.
The Software may include open-source software components, each subject to its respective open-source license. A list of open-source components and their licenses is available upon request. Nothing in this EULA limits your rights under, or grants you rights that supersede, the terms of any applicable open-source license.
Valet Guide does not guarantee the continued availability of any third-party service. If a third-party service becomes unavailable, we will make commercially reasonable efforts to provide alternative functionality or notify affected Users.
Valet Guide processes data in accordance with our Privacy Policy. Key data protection measures include:
The Software’s license plate recognition (“LPR”) feature captures images of vehicle license plates solely for the purpose of identifying vehicles during valet operations. LPR does not capture, collect, store, or process biometric identifiers or biometric information as defined under the Illinois Biometric Information Privacy Act (740 ILCS 14), the California Consumer Privacy Act, or analogous state biometric privacy statutes. No facial images, fingerprints, voiceprints, iris scans, or other biometric data are collected through the LPR feature. Vehicle license plate numbers are not biometric identifiers.
Data is retained in accordance with the schedules set forth in our Privacy Policy:
| Data Type | Retention Period |
|---|---|
| License plate crop images | 180 days |
| Full vehicle photos | 30 days (extended for disputes) |
| Payment records and receipts | 7 years (tax compliance) |
| Audit logs | 2 years |
Operators may export their operational data through the Software’s reporting and export features. Upon termination, data export must be completed before account closure.
To the extent Valet Guide processes personal data on behalf of an Operator, Valet Guide acts as a data processor (or “service provider” under applicable U.S. state privacy laws). Processing is governed by the Data Processing Addendum referenced in our Terms of Service.
Valet Guide will use commercially reasonable efforts to maintain the availability of the Software. The Software is provided on an “as available” basis. We do not guarantee uninterrupted or error-free operation. Planned maintenance will be communicated in advance when practicable.
Valet Guide may update, modify, or enhance the Software at any time without prior notice. Updates may include bug fixes, feature additions, security patches, or changes to the user interface. Continued use of the Software after an update constitutes acceptance of the updated Software.
Support is provided via email at support@valetguide.com. We will use commercially reasonable efforts to respond to support inquiries within a reasonable timeframe. No specific response time or resolution guarantee is made.
THE SOFTWARE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
WITHOUT LIMITING THE FOREGOING, VALET GUIDE DOES NOT WARRANT THAT:
VALET GUIDE IS A TECHNOLOGY PLATFORM AND DOES NOT PROVIDE VALET PARKING SERVICES. WE MAKE NO WARRANTIES REGARDING THE QUALITY, SAFETY, OR LEGALITY OF ANY VALET PARKING SERVICES PROVIDED BY OPERATORS.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, VALET GUIDE’S TOTAL AGGREGATE LIABILITY TO ANY USER FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THIS EULA OR THE SOFTWARE SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL SERVICE FEES PAID BY OR ON BEHALF OF THAT USER IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO LIABILITY, OR (B) ONE HUNDRED DOLLARS ($100).
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, VALET GUIDE SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:
THESE LIMITATIONS APPLY REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF VALET GUIDE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
VALET GUIDE HAS ZERO LIABILITY FOR VEHICLES. The Software is a technology platform that digitizes valet operations. Valet Guide never takes physical custody, care, or control of any vehicle. All vehicle-related liability, including damage, loss, theft, or injury, rests solely with the Operator providing the valet parking service. Guests must direct all vehicle-related claims to the Operator and the Operator’s insurance provider.
The limitations in this Section 9 shall apply even if any limited remedy provided in this EULA fails of its essential purpose. Some jurisdictions do not allow the exclusion or limitation of certain damages; in such jurisdictions, our liability is limited to the maximum extent permitted by law.
NOTHING IN THIS SECTION 9 SHALL LIMIT OR EXCLUDE LIABILITY FOR: (A) FRAUD, GROSS NEGLIGENCE, OR WILLFUL MISCONDUCT; (B) DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE; (C) BREACH OF SECTION 6 (DATA HANDLING) TO THE EXTENT CAUSED BY VALET GUIDE’S WILLFUL OR GROSSLY NEGLIGENT FAILURE TO IMPLEMENT THE SECURITY MEASURES DESCRIBED THEREIN; OR (D) ANY OTHER LIABILITY THAT CANNOT BE LIMITED OR EXCLUDED UNDER APPLICABLE LAW.
Each Operator represents and warrants that it maintains, and shall maintain throughout the term of this Agreement, commercially reasonable insurance coverage for its valet parking operations, including at a minimum: (a) commercial general liability insurance with per-occurrence limits of not less than $1,000,000 and aggregate limits of not less than $2,000,000; (b) garagekeepers’ legal liability insurance covering vehicles in the Operator’s care, custody, and control; and (c) workers’ compensation insurance as required by applicable law. Upon request, Operators shall provide Valet Guide with certificates of insurance evidencing such coverage. Failure to maintain required insurance constitutes a material breach of this EULA.
Operators agree to indemnify, defend, and hold harmless Valet Guide and its officers, directors, employees, agents, and affiliates from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:
Guests agree to indemnify, defend, and hold harmless Valet Guide from any claims arising out of the Guest’s misuse of the Software or violation of this EULA.
The party seeking indemnification (“Indemnitee”) shall: (a) promptly notify the indemnifying party (“Indemnitor”) in writing; provided that failure to provide prompt notice shall not relieve the Indemnitor except to the extent materially prejudiced; (b) grant the Indemnitor sole control of the defense and settlement, provided the Indemnitor shall not settle in a manner that imposes non-monetary obligations on or admits liability on behalf of the Indemnitee without prior written consent; and (c) provide reasonable cooperation at the Indemnitor’s expense. The Indemnitee may participate in the defense at its own expense.
Each Operator is solely responsible for determining, setting, and maintaining the correct tax rate for each location at which the Operator uses the Software. The Software allows Operators to configure a tax rate and tax label for each location; these settings are applied to Guest payment quotes and receipts.
Operator represents and warrants that:
Valet Guide is not a tax advisor and does not provide tax advice. The Software’s tax configuration features are administrative tools only. Valet Guide makes no representation regarding the correctness, completeness, or applicability of any tax rate configured by an Operator.
Operators agree to indemnify, defend, and hold harmless Valet Guide from and against any and all claims, damages, losses, liabilities, penalties, interest, costs, and expenses (including reasonable attorneys’ fees and costs of audit defense) arising out of or related to:
This EULA is effective upon your first access to or use of the Software and continues until terminated in accordance with this Section.
Operators may terminate this EULA at any time by closing their account through the Software or by contacting support@valetguide.com. Termination takes effect upon account closure.
Valet Guide may suspend or terminate your access to the Software at any time, with or without cause, with or without notice. We will provide reasonable notice when practicable, except in cases of:
Guest access is transactional and terminates automatically when the associated Guest Token expires or the valet transaction is completed. No action is required by the Guest to terminate.
Upon termination of this EULA:
Because the Software is provided to Operators at no cost, no refund is due upon termination. Service fees paid by Guests for completed transactions are non-refundable upon termination.
This EULA is governed by the laws of the State of California, without regard to conflict of law principles. Nothing in this EULA affects mandatory consumer protection rights that cannot be waived by agreement under the laws of your country or state of residence.
Before initiating arbitration, the parties agree to attempt to resolve the dispute informally. You must send a written description of the dispute to legal@valetguide.com with the subject line “Dispute Notice.” Valet Guide will acknowledge receipt within fifteen (15) business days and respond substantively within thirty (30) calendar days. If the dispute is not resolved within sixty (60) days of the initial notice, either party may initiate arbitration.
Any dispute arising out of or relating to this EULA or the Software that is not resolved informally shall be resolved by binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules (for Guests) or its Commercial Arbitration Rules (for Operators). The arbitration shall take place in Los Angeles, California, or, for Guests, at any location within the United States that is reasonably convenient.
For claims under $10,000, arbitration shall be conducted by document submission only unless the arbitrator determines a hearing is necessary. Valet Guide shall bear all AAA filing, administration, and arbitrator fees for Guest claims under $10,000 that are not frivolous.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ALL CLAIMS MUST BE BROUGHT IN THE PARTIES’ INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, COLLECTIVE, OR REPRESENTATIVE PROCEEDING. If this waiver is found unenforceable as to a particular claim, that claim shall be severed and litigated in court, and the remaining claims shall proceed in arbitration.
This arbitration provision does not apply to residents of the European Economic Area or the United Kingdom. Such residents may bring claims in any court of competent jurisdiction in their country of residence.
Notwithstanding the foregoing, either party may seek injunctive or equitable relief in any court of competent jurisdiction to prevent irreparable harm, including unauthorized access, intellectual property infringement, or data security breaches.
Either party may bring an individual action in small claims court for disputes within the court’s jurisdictional limits.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ANY CLAIM OR CAUSE OF ACTION ARISING OUT OF OR RELATED TO THIS EULA OR THE SOFTWARE MUST BE FILED WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. FAILURE TO FILE WITHIN THIS PERIOD CONSTITUTES A PERMANENT WAIVER OF SUCH CLAIM. This limitation does not apply to claims for injunctive relief under Section 12.6 or to claims that cannot be time-barred under applicable law.
To the extent permitted by applicable law, you expressly waive and relinquish all rights and benefits afforded by California Civil Code Section 1542, which provides:
“A general release does not extend to claims that the creditor or releasing party does not know or suspect to exist in his or her favor at the time of executing the release and that, if known by him or her, would have materially affected his or her settlement with the debtor or released party.”
This waiver applies only to claims against Valet Guide in its capacity as the technology platform provider and does not affect any claims you may have against the Operator for the valet parking service itself.
This EULA, together with the Terms of Service, Privacy Policy, and Data Processing Addendum, constitutes the entire agreement between you and Valet Guide regarding the Software and supersedes all prior or contemporaneous understandings regarding the Software.
If any provision of this EULA is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. The invalid or unenforceable provision shall be modified to the minimum extent necessary to make it valid and enforceable while preserving the parties’ original intent.
No failure or delay by Valet Guide in exercising any right or remedy under this EULA shall constitute a waiver of that right or remedy. A waiver of any provision shall not constitute a waiver of any other provision.
Valet Guide may assign this EULA in connection with a merger, acquisition, reorganization, or sale of all or substantially all of its assets, upon notice to Operators. You may not assign your rights or obligations under this EULA without our prior written consent.
Neither party shall be liable for failure or delay in performance caused by circumstances beyond its reasonable control, including natural disasters, acts of government, war, terrorism, epidemics, internet or telecommunications failures, or third-party service outages (including payment, messaging, email, and cloud infrastructure providers). If a Force Majeure event continues for more than 60 consecutive days, either party may terminate this EULA upon 15 days’ written notice without liability.
You shall not use or export the Software in violation of United States export control laws and regulations, including the Export Administration Regulations (EAR). You represent that you are not located in, under the control of, or a national or resident of any country subject to U.S. economic sanctions.
If you are a U.S. Government end user, the Software is a “commercial item” as defined in 48 C.F.R. § 2.101, consisting of “commercial computer software” and “commercial computer software documentation” as described in 48 C.F.R. § 12.212 or 48 C.F.R. § 227.7202. The Software is licensed to U.S. Government end users only as a commercial item and with only those rights as are granted to all other end users under this EULA.
All notices under this EULA shall be in writing and sent to:
Notices are deemed received when delivered by email (upon confirmation of delivery) or by mail (three business days after mailing).
Section headings are for convenience only and shall not affect the interpretation of this EULA.
This EULA does not create any third-party beneficiary rights, except as expressly stated in the indemnification provisions.
You acknowledge that by accessing or using the Software, you are agreeing to this EULA electronically. Your electronic acceptance has the same legal force as a physical signature under the Electronic Signatures in Global and National Commerce Act (E-SIGN Act) and the Uniform Electronic Transactions Act (UETA).
If you believe that content available through the Software infringes your copyright, you may submit a notice pursuant to the Digital Millennium Copyright Act (“DMCA”), 17 U.S.C. § 512, to our designated agent at legal@valetguide.com with the subject line “DMCA Notice.” Your notice must include: (a) identification of the copyrighted work claimed to have been infringed; (b) identification of the material that is claimed to be infringing and information reasonably sufficient to permit us to locate the material; (c) your contact information; (d) a statement that you have a good faith belief that use of the material is not authorized; and (e) a statement, made under penalty of perjury, that the information is accurate and that you are authorized to act on behalf of the copyright owner.
All rights and remedies provided in this EULA are cumulative and not exclusive of any other rights or remedies provided by law or equity. Exercise of any right or remedy shall not constitute a waiver of, or election among, any other available right or remedy.
For questions about this EULA, contact us at:
Valet Guide, a service of Modern Valet LLC
Los Angeles, California
Email: legal@valetguide.com