Last Updated: May 16, 2026
Valet Guide (“Company,” “we,” “us,” or “our”) operates a valet parking and vehicle services platform (“Service”). This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you use our Service, including our website, mobile-accessible guest portal, and related services.
If you are a California resident, please see Section 8 for additional disclosures required under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”).
We use the information we collect for the following purposes:
We do not use your information for marketing or promotional purposes. We do not sell or rent your information. All routine communications with you are transactional; the only non-transactional category we send is the legal-update notice described above.
We do not sell, rent, or trade your personal information. We do not share your personal information for cross-context behavioral advertising.
We share information only in the following circumstances:
Processing locations. All service providers listed above process personal information on infrastructure located in the United States. We do not target the Service to individuals outside the United States, but if you access the Service from outside the United States, your personal information will be transferred to, and processed in, the United States. By using the Service from outside the United States, you consent to that transfer.
We send two categories of email and no others:
Unsubscribing. Legal-update notices include a one-click unsubscribe link. You may also be added to our email suppression list automatically if the email delivery provider records a hard bounce or spam complaint against your address, or by contacting privacy@valetguide.com and asking to be suppressed.
Important consequence of unsubscribing. Our email suppression list is platform-wide, not per-category. If you unsubscribe or are otherwise suppressed, you will not receive future platform email of any kind to that address, including transactional email such as receipts and ticket confirmations. Your in-portal transaction summary and the receipt issued by our payment processor remain available regardless of email status. You may resubscribe at any time by emailing privacy@valetguide.com with the subject line “Resubscribe.”
We do not send marketing email.
By providing your phone number to the valet operator at check-in and consenting to receive SMS, you agree to receive transactional text messages related to your valet service from Valet Guide. Message and data rates may apply.
We will not send marketing or promotional messages via SMS. Your consent to receive transactional SMS is not a condition of purchasing any goods or services. Opting out of SMS is platform-wide: a single STOP applies across all locations and tenants on the platform.
For full SMS terms and TCPA disclosure, see our SMS Terms.
We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy. Specific retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Active service data (ticket, vehicle, contact info) | 90 days after service completion |
| License plate crop images (used for vehicle identification) | Up to the location’s dispute window (default 180 days) |
| Full vehicle photos | 30 days after service completion |
| Media flagged in an active dispute | Retained until the dispute is resolved, plus 30 days |
| Payment and transaction records | 7 years (as required by tax and financial regulations) |
| Audit logs | 2 years |
| Session tokens and authentication data | Automatically expire; deleted within 30 days of expiration |
| Email suppression list entries | Retained for the life of the platform unless you resubscribe |
The “dispute window” is a per-location setting configured by the Operator. The platform default is 180 days, which is the upper bound for routine plate-crop retention; some Operators configure shorter windows. After the applicable retention period, personal information is either permanently deleted or irreversibly anonymized. Anonymized data that can no longer identify an individual may be retained indefinitely for operational analytics.
We implement commercially reasonable technical and organizational measures to protect your personal information, including:
No method of electronic transmission or storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach affecting your personal information, we will notify you as required by applicable law.
The Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently collected information from a child under 16, we will take steps to delete it promptly. If you believe we have collected information from a child, please contact us using the information in Section 11 below.
If you are a California resident, you have the following rights under the CCPA:
The following table describes the categories of personal information we have collected in the preceding 12 months:
| Category | Examples Collected | Source | Business Purpose | Shared With |
|---|---|---|---|---|
| A. Identifiers | Phone number, email address, IP address | Directly from consumer; automatically | Provide service; send notifications; security | SMS provider, email provider, auth provider |
| B. Personal information (Cal. Civ. Code §1798.80) | Name (if provided), phone number, payment card (last 4 digits via processor) | Directly from consumer; payment processor | Provide service; process payments | Payment processor |
| D. Commercial information | Transaction records, service history | Generated from service activity | Provide service; process payments; recordkeeping | Payment processor |
| F. Internet or electronic network activity | Browser type, device identifiers, interaction data | Automatically via guest portal | Security; functionality | Hosting provider, error-monitoring provider (redacted) |
| G. Geolocation data | Service location (based on check-in location) | Inferred from service location | Provide service | Valet operator |
| L. Sensitive personal information: Vehicle identification | License plate number | Directly from consumer; LPR technology | Vehicle identification for service delivery | LPR provider, valet operator |
We do not collect Categories C (protected classifications), E (biometric), H (sensory data), I (professional/employment), J (education), or K (inferences for profiling).
To exercise any of these rights, submit a request by emailing privacy@valetguide.com with the subject line “CCPA Request.” Include sufficient information for us to verify your identity (phone number or email used at check-in, approximate date of service).
Because we operate the consumer-facing Service exclusively online and have a direct relationship with you through the guest portal, we provide email as the sole designated method for CCPA requests, consistent with California Code of Regulations, Title 11, §7020(d).
We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If additional time is needed, we will notify you of the extension (up to an additional 45 days) and the reason.
To protect your personal information, we will verify your identity before fulfilling your request. We will match the information you provide (phone number, email, date of service) against our records. We will not require you to create an account to submit a request. If we cannot reasonably verify your identity, we will explain why and what additional information is needed.
You may designate an authorized agent to submit a CCPA request on your behalf. Authorized agents must provide written authorization signed by you. We may also require the authorized agent to verify their own identity and may contact you directly to confirm the request.
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising. If our practices change, we will update this Privacy Policy and provide a “Do Not Sell or Share My Personal Information” link on our website.
We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Last Updated” date at the top of this page and provide notice via the email address or phone number associated with your most recent service visit at least fifteen (15) days before the changes take effect. Where required by law, we will also provide additional notice (such as a prominent notice on our website). Your continued use of the Service after the effective date of any modifications constitutes your acknowledgment of the updated policy.
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to file a complaint, contact us at:
Valet Guide
Email: privacy@valetguide.com
If you are a California resident and are not satisfied with our response, you have the right to lodge a complaint with the California Attorney General at oag.ca.gov.